NEW CANNABIS COMPASSION PROGRAM LAUNCHES MID-JUNE IN HONOR OF PRIDE
Boutique BIPOC Owned Nob Hill Dispensary, Cal Street Cannabis, in Partnership with
BIPOC Owned Weekenders Cannabis Brand, Launch New Compassion Program with
Brownie Mary Democratic Club to Benefit Low-Income HIV+ Residents
SAN FRANCISCO | June 10, 2020: California Street Cannabis Company, (CSCC) a BIPOC owned boutique dispensary in Nob Hill, in partnership with Weekenders Cannabis, a new-age lifestyle brand featuring Humboldt sun-grown cannabis flower, have created an all-new compassion program for San Francisco based low-income HIV+ patients with the help of the non-profit organization Brownie Mary Democratic Club. Launching on June 15 in honor of Pride month, 50 units of Weekender’s Chill Packs will be donated to patients in need of affordable and safe cannabis.
For many, legal cannabis has become aspirational with retail prices and taxes far surpassing most people’s budgets. In honor of Pride and to celebrate the work of Mary Jane Rathbun (Mary Brownie) the Chill Packs are a CBD rich pre-roll product known to ease daily aches and pains as well as decrease anxiety without getting consumers stoned.
“The Brownie Mary Democratic Club has influenced state legislation getting taxes removed from the difficulty around product donations post Prop64. As a store dedicated to improving our community and as a BIPOC owned business it is our responsibility to give back and we’re excited to help those in need of medicinal cannabis have access to it,” said Sabastion Kimmel CSCC’s Director of Marketing.
Mary Jane Rathbun (Brownie Mary), an activist throughout the 80’s and 90’s who baked and donated cannabis brownies to patients suffering from HIV/AIDS. Her activism generated mainstream awareness of the benefits of cannabis and motivated the first clinical trials studying the effects of cannabis on HIV-infected adults. She lobbied for the legalization of medical cannabis use and helped pass Propositions P and 215 which legalized medical cannabis in California. "Brownie Mary Democratic Club works to honor the legacy of its namesake, partnering with like-minded businesses like California Street Cannabis Company to help bring cannabis to the gay community and those suffering from HIV and AIDS.
“Growing up in a NorCal farm community, cannabis came into my life as a medicine, a mind opener, and as a catalyst to overall wellness ultimately establishing a drive for social good that’s deeply rooted in my being. This desire and responsibility are core elements of Weekenders Cannabis, a brand that wouldn’t exist without the groundbreaking work of the HIV+ movement that paved the way for legalization. We’re thankful for the work of Dennis Peron and Brownie Mary, and we’re honored to help those in need while celebrating Pride,” said Weekenders COO Jesse Hicks.
California Street Cannabis Company is San Francisco’s newest dispensary focused on supporting the cannabis ecosystem, educating consumers, and collaborating with local businesses and artists. They take a strong stance on the political cannabis climate and are honored to do this important work to destigmatize this plant medicine and make it accessible to all, with integrity. They feel it vital to pay tribute to Northern California and to make buying decisions that support the industry as a whole. CSCC chooses to partner with local companies of all races and genders, and the majority of their staff are people of color and/or Spanish speaking. Their community-oriented vision guides them in curating a space that is welcoming to cannabis users of all experience levels, ages, genders, income brackets and cultures.
Expertly Balanced THC and CBD Pre-Rolls FOR the Right Amount of High
LOS ANGELES | December 2, 2019 – With the legalization of recreational cannabis and its increasingly strong societal acceptance, a large and growing number of adults are opting to integrate cannabis into their lifestyles. They seek its myriad of benefits, from relaxation, to creative inspiration and productivity, to general wellness and relaxation. Weekenders Cannabis, an emerging California-based cannabis company, is tapping into the movement with pre-rolls geared for consumers wanting to experience a more functional high without the unwanted effects of highly concentrated THC products.
A recent study by New Frontier Data indicates that the Weekenders approach is offering consumers exactly what they want. According to report, joints are among the most popular product for 83 percent of cannabis users, and a whopping 88 percent of consumers are looking for a functional experience with cannabis. This is the Weekenders sweet-spot.
While most cannabis products are either too strong, with THC levels often surpassing 20 percent, or too mild, with CBD-only products that miss out on THC’s energizing, euphoric effects, Weekenders has curated a pre-roll that brings together the best attributes of the two cannabinoids. Their products meticulously blend energizing and uplifting THC from a sativa dominant strain with full spectrum CBD flower, which alleviates anxiety and provides pain-relief and other health benefits. The result is a perfectly balanced high that offers cannabis users what they want: 66 percent of consumers seek relaxation from cannabis, 59 percent look for stress relief, and 53 percent anxiety reduction*, all of which are core effects of Weekenders products.
Weekenders obsession with quality lies not just in the effects of its products, but in those products’ source. Free from synthetic fertilizers and chemicals, Weekenders cultivates the finest small-batch, artisanal flowers in the remote North Coast of Humboldt County. Redwood Valley Farm, with which is has a partnership, cultivates biodiversity through a complex system of cover cropping, composting with locally sourced materials, using techniques such as Korean Natural Farming (KNF), and Bokashi and Fermented Plant Juices (FPJ) to promote nutrient recycling. As a result of its farming practices, the terroir in Weekenders’ cannabis is unmistakable.
Weekenders offers two pre-roll options, CHILL and PLAY, which it first debuted at Hall of Flowers in September, 2019. To meet the demand for consumers wanting cannabis higher in CBD, the CHILL pre-roll formula features a special CBD-forward blend, while consumers wanting more of the energizing THC benefits can opt for the PLAY pre-rolls. All products have both THC and CBD, as the ‘Entourage Effect’** of the two cannabinoids interacting is key to the promise of the product. Weekenders pre-rolls are available in both 7-count and 1-count packs.
“We created Weekenders as an option for new, infrequent – and even frequent – users who want the uplifting benefits of cannabis without the unwanted effects, and we’re thrilled with the overwhelming response we received at Hall of Flowers from buyers who see Weekenders as the answer to this growing segment of recreational users,” said Kahlil Lozoraitis, [CEO] of Weekenders.
With its recent launch and debut at Hall of Flowers, Weekenders anticipates rapid growth in 2020, as recreational cannabis use is expected to rise and sales in the U.S. are projected to reach nearly $30 billion by 2025.*
*According to The U.S. Cannabis Report: 2019 Industry Outlook
** Wired Magazine: https://www.wired.com/story/cannabis-science-entourage-effect/
About Weekenders Cannabis
Weekenders Cannabis is an emerging California-based company focused on all-natural cannabis formulated for a more functional high without the unwanted effects of highly concentrated THC products. Weekenders meticulously blends uplifting THC flower with healing CBD to create a high that’s perfectly balanced for whatever your weekend has in store. For more information, visit www.weekenderscannabis.com.